Eye magazine was one of those pretty littles thing that if you blinked, you might have missed it.
Published by the Hearst Corporation which was attempting to capitalize on the young, free-thinking counterculture, the rag only lasted 15 issues during 1968-69. Eye was a fusion of music, social issues, and fashion — think Rolling Stone-meets-Seventeen for the college crowd — and always included some sort of bonus gift with each issue: celebrity pin-ups, art posters or even records. Just one look at the pop-arty rainbow logo and you sort of knew who the Eye audience was.
This copy here from May ’69 is the final issue of the too-short series. Included is an interview with Dustin Hoffman, a story about avoiding the draft, and one particularly dodgy advice piece entitled “How Not to Marry the Girl or Give Her Up, Either”, which seems like something Neil Strauss might have penned had he been around in the 60’s. The style sections, however, were anything but offensive as the images here attest to. This particular spread, “Cool Summer Hair Scoops”, showcases a series of complicated updos that should help you avoid looking like a “wilted disaster” as the temperatures rise. Clearly Eye was not only of its time, but also ahead of it; that last model wears Leia-esque doughnut buns nearly a decade before Star Wars ever happened.