These animated GIFS created for Nina Ricci’s “La Rue” bag ad campaign are pure magic. A collaboration between photographer Sylvain Homo and illustrator Jo Ratcliffe, the four-image set features model Joanna Koltuniak carrying the prized satchel along several of the most famous streets in Paris, including Avenue Montaigne and Rue de Verneuil. As Koltuniak twirls and flirts with the camera, the ethereal animation dances around her, springing out from the bag and dashing across the screen. We dare you not to be as enchanted as we are.