‘Once fashionable ladies kept their dressmakers’ names secret but now they wear them
on their foreheads, backs and even toes.’
‘The girl at left in Rudi Gernreich’s jersey tunic and tights dangles a scarf on which his name stands out in red. Adolfo’s sailor beret bears his name on the band, and lest anyone fail to get the message, the evening coat is imprinted with B.H. Wragge’s name no less than 650 times.’
‘Girl above (left) wears two yards pf silk scarf almost covered with four-inch block letters spelling Chester Weinberg’s first name. Lame pump (right) has scrambled letters with spell Beth, while its mate only carries the L — which adds up to the award-winning shoe designer, Beth Levine.’
Photographed by Bill Bell