
When I first heard that Liam Gallagher had started his own clothing line called Pretty Green, I was intrigured. Not that Liam has ever struck me as an obvious fashion hero, but dude does have a clever sense of style that harkens back to the scooter boy period of the early/ mid 60’s. And there is no denying how influential he was during the heyday of Britpop; every proper Anglophile fanboy outfitted himself in a furry hooded parka after seeing Liam practically living in his (it has been noted that after the frontman wore one in the video for “Do Y’Know What I Mean?”, the army surplus staple sold out all over Britain).
But when I first checked out the website, I was supremely underwhelmed. The merch just looked like everything Liam had ever worn (from Ben Sherman-style polos and zip-front windbreakers to that ubiquitous olive green parka) but at ten times the price. He even collaborated with Clark’s for his own Pretty Green model which looks pretty much the same as the brand’s original desert boot but with a couple of minor tweaks.
However, after hearing that the modfather himself, Paul Weller, joined the Pretty Green team this spring, I had hope that this president of the style council would steer Mr. Ex-Oasis in the right direction. And judging from some of the Fall collection that is slowly rolling into the website, it definitely looks like Paul is having some influence.
For starters, there is this dandy velvet peacoat that looks straight out of 1967 (a very good period for fashion revivalism):

The lush red color and black piping trim are what makes this piece particularly jaunty.

The paisley collarless shirt (pictured here in purple) looks as though it was worn by one of the Beatles while they were visiting the Maharishi Mahesh Yogi.

And even though this is from the spring, the boating blazer is a looker.

Pretty Green is only a year old at this point so it remains to be seen how it fairs in the retail fashion world. But if Liam is a smart guy (which, frankly, is debatable), he will keep Paul Weller on board and maybe even put him as head of design.































































