flower of the woods
‘Why a boy gives a girl flowers’
‘He said he gave me flowers because flowers are soft and pretty.’ (1972)
‘He said he gave me flowers because they’re something real and honest.’ (1973)
‘The fragrance of love, romance, and springtime.’ (1977)
‘The romantic fragrance of the Lily of the Woods.’ (1978)
‘Let yourself go. As far as your dreams take you.’ (1979)
First three ads by David McCall Johnston. Fourth ad by Michal. Last ad, unknown artist.