vintage editorial~ the mod life
The Del-Vetts were a garage rock band from Chicago who had a minor local hit in 1966 with the Yardbirds-style tune, “Last Time Around”. In this promo shot, the foursome get their best postures on with the city’s metropolitan landscape in the background. Sporting typical swinging mod gear of dandy high-button stance jackets, turtleneck sweaters and drain-pipe trousers, they look like a group who could wreck some serious fuzz-guitar laden-havoc.
Life magazine must have really enjoyed that photo because they practically reshot it line-for-line for their May 13th 1966 story about “The Revolution of Male Clothes”. Standing in the same Chi-town location, models (who were only referred to as “Chicago school students”) were posed almost exactly like the Del-Vetts had before them. The outfits were also so similar, a quick glance at the two photos and you might mistake them for one in the same.
The band weren’t even mentioned in the article inside even though it focused on mod fashion and the music scene that adopted it. Somehow I can’t imagine a magazine getting away with such blatant copy-catting nowadays. But still, the article is a great piece of 60′s fashion nostalgia if you can track down this issue.